Digital Advertising Ineffective In Japan

Online ads do not seem to affect purchases in Japan

Digital advertising does not seem to be a particularly effective marketing method in Japan, according to research by Creative Japan. Almost 40% of Japanese consumers said they had never clicked on an online ad, and only one-third said that they considered online adverts to be more beneficial than annoying. When looking at shopping behaviours, the results were not promising either. For every single product category, the majority of consumers did not make a purchase after seeing a digital ad. Food and drinks ads fared the best, with 48% saying that they had made a purchase after seeing this type of online ad. Books, music and DVDs did second best, with 26% saying an online ad had triggered them to make a purchase. However, it seems that ecommerce behaviours are going strong despite the lack of interest in digital ads, with 83% of Japanese internet users expected to buy online this year.

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

How To Guides,Country Guides,Language Guides
2 per month
eLearning,eLearning Course,Quizzes
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Benchmarks,Lists
5 per month
Video Briefings,Catch Up TV
10 per month
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Tools,Webcertain Events
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
How To Guides,Country Guides,Language Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Benchmarks,Lists
Not Available
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Tools,Webcertain Events
10 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
How To Guides,Country Guides,Language Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Benchmarks,Lists
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Tools,Webcertain Events
Unlimited
Subscribe