Programmatic advertising is increasingly becoming an integral part of the biddable media marketing mix. Volker Ballueder of TV data company 4C explains how businesses should approach programmatic campaigns, the challenges of walled gardens and whether we should expect programmatic TV ads to take off any time soon.
With over a ten years working in digital, Volker is a highly respected expert in the European and global digital marketing landscape. He has been in programmatic advertising since 2010, focusing on cross screen and data.
