Most B2B businesses will use their website and online marketing efforts to generate either leads and enquiries or demand and interest in what they have to offer. Depending on your end goal, the message, content and channels you use to reach and engage your audience will differ. Brian O’Flynn discusses how they vary and what marketers need to consider when planning B2B campaigns, especially on an international level.
Brian is an experienced marketer, with knowledge of the global web and digital sectors. He has worked in three continents across the world, and is currently working with Iron Mountain.