The Latest Insights from International Online Marketing
28 September 2015.
The Rocket Internet-backed ecommerce site Daraz has received 55 million US dollars’ worth of funding form the UK government and Asia Pacific Internet Group.
Daraz is an Amazon-style ecommerce site that operates in Pakistan, Bangladesh and Myanmar.
The funding will help it to better establish itself in these countries as well as expand into other Asian countries.
A spokesperson from Daraz commented on the market, saying: “Although internet penetration is still relatively low, the market is developing fast and its potential is immense.”