The Latest Insights from International Online Marketing
11 August 2015.
The shoe manufacturer Crocs has seen an increase in its global online profits following a boost in its online marketing efforts.
Crocs’ global online sales reached almost 38 million US dollars last quarter, up 21% on the same period of time last year.
Traffic to the company’s website grew by a similar amount, increasing 20% compared to the previous year.
In North and South America, online sales grew by 28%, but the main growth was in the Asia Pacific region, which saw online sales grow by a staggering 49% last quarter compared to the same period last year.
A spokesperson from Crocs praised the efforts of the marketing team, saying: “Q2 e-commerce results, which can be attributed to our improved marketing as well as operational improvements in our online customer experience and in stock position, tell us we\'re making the right moves from a marketing perspective”.