Credit Card Use On Ecommerce Sites Rising In Turkey

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The amount of money spent using credit cards on ecommerce sites in Turkey has exceeded 160 billion Turkish Lira over the last 4 years. Credit and debit card penetration has increased at an exponential rate in the country over recent years. Electronics, textiles and travel are the top 3 product categories for Turkish online shoppers. A spokesperson from Abraaj Group, which has shares in the leading Turkish ecommerce site Hepsiburada commented on the Turkish ecommerce market earlier this year, saying: “The online retail sector in Turkey has been growing seven times faster than store-based retail since 2007; yet online retail penetration in the country is still low at approximately one fifth of the European levels.” 

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