Credit Card Use On Ecommerce Sites Rising In Turkey

The amount of money spent using credit cards on ecommerce sites in Turkey has exceeded 160 billion Turkish Lira over the last 4 years. Credit and debit card penetration has increased at an exponential rate in the country over recent years. Electronics, textiles and travel are the top 3 product categories for Turkish online shoppers. A spokesperson from Abraaj Group, which has shares in the leading Turkish ecommerce site Hepsiburada commented on the Turkish ecommerce market earlier this year, saying: “The online retail sector in Turkey has been growing seven times faster than store-based retail since 2007; yet online retail penetration in the country is still low at approximately one fifth of the European levels.”