Experiential marketing is an increasingly popular strategy for brands who want to really engage customers and give them exciting and meaningful experiences. O2’s Social Media Manager Rachel Kneen explains how you can tap into your customers passion points, capture their imaginations and create great experience whatever your budget. She also shares tips for broadening the reach beyond the physical event and maximising exposure through all digital channels.
After years working in social media, Rachel Kneen is currently the Social Media Manager at O2. She is part of the brand team working on strategy, creative, content and media. After leading over 200 campaigns including the launches of the iPhone 6 and the Samsung Galaxy range, she can now call her work ‘award-winning’ after receiving recognition from Facebook and Twitter.