In a world where networking plays such a large part in professional life, developing an online community is a great opportunity to encourage audience growth. Malin Persson from Glug talks to us about developing a new community from your existing audience, as well as the importance of helping people to feel involved and motivated, and the challenges of managing a global community compared to a local one.
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Malin currently works as the Global Development Manager at network business, Glug. With multiple years of experience at the company, and many years working in media across Europe, Malin has in the past founded her own social media company alongside her work at Glug.