We’re joined by Mikkel Demib Svendsen, CEO of Waimea Digital, who discusses the ins and outs of creating a website that will optimise both user experience and Google ranking. He talks about how best to optimise a page with a high volume of content and how to make sure that the impact on conversions is as high as possible. He talks in depth about what to prioritise, and what to avoid, when it comes to constructing a site.
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Mikkel has worked in marketing and SEO since 1998, and has lead or founded six different companies since then. He now primarily works as the CEO of Waimea Digital, whilst also working with seven other organisations and working as an international marketing speaker.