Cost Beats Delivery For North American Ecommerce Buyers

The Latest Insights from International Online Marketing

27 August 2015. Research by Purolator International has revealed that US and Canadian online shoppers are willing to wait longer for items to be delivered if it means lower shipping costs. When asking respondents what the most important was when ordering a product online, 32% of Americans and 44% of Canadians said shipping costs were their primary concern. This was followed by an online store’s reputation, Canadian tax laws, delivery speed and ease of return. Almost 60% of Americans, and 80% of Canadians, said they were willing to wait 4 days or more for delivery if it meant lower shipping costs, with around a third saying it was “very important” to be able to get cheap shipping. Around half of Americans and 60% of Canadians said they were put off from online shopping during the holiday period last year due to expensive shipping costs, showing that putting shipping costs too high really does translate into fewer customers. Cross-border ecommerce between the US and Canada is booming, with around 300 billion US dollars worth of American goods are sold in Canada each year.

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