Data from TV viewing behaviour, whether you advertise on TV or not, can provide valuable insights which can be used to optimise digital campaigns, tap into popular trends and stay one step ahead of competitors. Volker Ballueder of TV data and social activation business 4C explains more.
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With over a ten years working in digital, Volker is a highly respected expert in the European and global digital marketing landscape. He has been in programmatic advertising since 2010, focusing on cross screen and data.
