The Latest Insights from International Online Marketing
A study by SMind has compared the ecommerce landscapes in Slovenia and Croatia.
The study, which is based on data from the European Commission, first looked at the proportion of businesses in the two countries that sold products or services online.
It found that 20% of Croatian businesses sold their products or services online, compared to Slovenia which came in at 16%. The EU average is 17%.
It also looked at whether different sectors had different levels of ecommerce. It found that wholesale companies were more likely to engage in ecommerce than businesses in the retail sector.
Both the Croatian and Slovenian figures were similar to the EU average for wholesale businesses, but for the retail sector Slovenia was bang on the EU average of 20%, but Croatia trailed behind at just 16%.
The study also found that larger businesses were much more likely to engage in ecommerce than smaller businesses. This trend was found in both countries.
When looking at the proportion of turnover that typically came from ecommerce, both countries were below the EU average of 17%; Slovenia came in at 16%, while Croatia came in at 14%.