We talk to Theresa Regli, Analyst and Managing Partner at the Real Story Group, about how to approach the decision-making process, engage all relevant stakeholders and the pros and cons of a multi-vendor vs single vendor approach. With so many marketing tools available, it can be tricky for businesses and marketers to understand which will fit best with their organisation and objectives, and have a positive impact on performance.
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Having worked as a principal analyst for the Real Story Group for over a decade, Theresa is an expert in her field. She also has around 20 years experience dealing with content management.