The Latest Insights from International Online Marketing
The Chinese online video market is set to see strong growth over the next few years, according to a study by iResearch.
Baidu’s online video platform iQiyi is predicted to benefit, with revenue generated from the platform set to rise at an annual growth rate of 39% to reach a staggering 14 billion US dollars by 2018. By that time, the video platform is expected to bring in 10% of Baidu’s total revenue.
The rise in online video consumption is expected to be driven by increased viewership from smartphones and tablets.
The Chinese online video landscape is dominated by Youku Tudou, iQiyi, Tencent and Sohu.