Chinese Ecommerce Market Now The Biggest In The World

The Latest Insights from International Online Marketing

China’s internet penetration has broken the 50% barrier for the first time ever. The news was announced by the China Internet Network Information Centre, which confirmed that as of the end of 2015, 688 million people used the internet in China, equivalent to 50.3% of the population. The rise in internet penetration is being driven primarily by increasing smartphone adoption. Around 90% of Chinese internet users, equivalent to 620 million people, use their smartphone to access the web at least occasionally. 18.5% said that they only ever accessed the internet using their smartphone. The report also revealed that China now has the largest ecommerce market in the world. The Chinese ecommerce market was worth 673 billion US dollars last year, a staggering 41% increase on the previous year. This is substantially more than the American ecommerce market, which was worth 347 billion US dollars in 2015 after seeing yearly growth of just 8%. The US had previously been the world’s biggest ecommerce market. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Video Briefings,Catch Up TV
10 per month
Language Guides,Country Guides,How To Guides
2 per month
eLearning,eLearning Course,Quizzes
2 per month
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Video Briefings,Catch Up TV
Unlimited
Language Guides,Country Guides,How To Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Video Briefings,Catch Up TV
Unlimited
Language Guides,Country Guides,How To Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Tools,Webcertain Events
Unlimited
Lists,Benchmarks
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Subscribe