Chinese Airliners To Relax Mobile Usage Restrictions

The changes are expected by early 2017

Chinese aviation authorities are looking into lifting mobile phone restrictions, opening up options for passengers to communicate with friends whilst in-flight. It is expected that by early 2017, laws surrounding the use of mobile phones on-board planes will be relaxed, enabling passengers to surf the internet and use apps such as WeChat. The new option for people to surf the internet aboard a plane is expected to open up new possibilities for ecommerce marketers looking to target Chinese passengers. Zhang Chi, a deputy director at the Chinese airline China Eastern, said that as his passengers browse the web, he can “profit from advertisement and on-board shopping”, adding that the move was a “big positive”. 

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