Two entrepreneurs from Jordan and Syria – Fouad Jeryes and Sinan Tiafour – have been pushing a new cash-before-delivery model with their delivery company Cashbasha. According to a 2014 Payfort report, 80% of ecommerce transactions in the Middle East use the cash-on-delivery model. However, this can present problems for sellers when buyers don’t pay upon delivery. Currently using Amazon as it’s only merchant, Cashbasha will collect payment before delivery, which will help to prevent larger losses if the buyer doesn’t pay. It will also make things easier for buyers as Cashbasha does not require an attached bank account from the user and if costs increase after payment, Cashbasha will pay the difference. Currently receiving around 7,000 orders a month, they have recently expanded into Saudi Arabia.