Research by the analytics company SAS has revealed that Canadians will be very price-sensitive this Christmas.
A fifth of respondents said they would spend less money on Christmas presents this year compared to 2014.
Around a quarter also said they would shop on discount shopping days such as Black Friday and Cyber Monday, when retailers temporarily slash their prices to entice more people to buy their products.
Furthermore, discount retailers, rather than more expensive designer retailers, were named as the top shopping destinations for Canadian this holiday season.
Ecommerce has also seen a drop in popularity as Canadians flock to physical stores to hunt out the best prices and see products in real life before parting with their cash, with over 80% saying they intended to shop in physical stores in the run up to Christmas.Â
