Research by Ad Hoc has revealed that advertisers in Canada are planning to increase the amount of money they spend on mobile ads more than any other kind of advertising.
42% of marketers questioned said they planned to increase their mobile advertising spend this year, compared to 32% who planned to increase programmatic ad spending and 27% who planned to increase video and addressable TV ad spending.
Canadian mobile ad budgets are set to increase by an average of 31% this year, higher than the 29% and 24% budget increases planned for programmatic and video advertising respectively.
Mobile advertising in the country is predicted to reach 2.3 billion Canadian dollars this year, accounting for 48% of digital ad spend and 17% of total ad spend.Â
