These slides are from a presentation given at the International Social Summit Barcelona 2025. Many marketers approach YouTube advertising with a “try and see” mindset, often struggling to prove its value when results are not immediately visible, leading to campaigns being abandoned after a few failed trials. In these slides, Raquel Abella and Michael Holland from WeDiscover present a comprehensive framework for structuring YouTube campaigns that drive measurable business impact. Learn how to calculate the minimum budget needed to see a tangible impact on business metrics.
