John Woods, the co-founder of Sharp Ahead, discusses the challenges of CRO within a low volume and high value B2B business. We go over the hurdles that come with working with such companies, and why the longer time periods that testing can involve presents its own issues. John also discusses how he uses paid media campaigns to increase volume for testing purposes.
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John Woods is the Director of both Sharp Ahead and Actual Magic Ltd, as well as being a European Advisory Board Member at Astia. He is an expert in B2B digital marketing and works with companies dealing with multi-million pound deals.