CRO Challenges Low Volume, High Value Businesses

How do low volume businesses test for CRO? John Woods explains...

Low volume & high value. How does this change CRO?

John Woods, the co-founder of Sharp Ahead, discusses the challenges of CRO within a low volume and high value B2B business. We go over the hurdles that come with working with such companies, and why the longer time periods that testing can involve presents its own issues. John also discusses how he uses paid media campaigns to increase volume for testing purposes. 

Find out more about:

  • Old businesses using modern technology
  • How testing methods must be altered for some companies
  • The importance of CRO

John Woods is the Director of both Sharp Ahead and Actual Magic Ltd, as well as being a European Advisory Board Member at Astia. He is an expert in B2B digital marketing and works with companies dealing with multi-million pound deals.

Individual Basic

  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit