CNN Buys Beme To Attract Younger Viewers

YouTuber Casey Neistat will be the face of the new app

CNN has acquired the mobile video app Beme in an attempt to target younger viewers. The app was co-founded by the successful YouTuber Casey Neistat and is an effort by the television news agency to add a highly successful social media personality to the company. This fresh effort to attract consumers via digital comes after a study by Pew Research showed that half of internet users aged from 18 to 29 use the internet to access news, twice as many than use television. Meanwhile, 72% of those aged from 50 to 64 use television, whilst just 29% go online. CNN plans to shut down Beme, with the current team then developing a new brand which Neistat will be the face of. With a YouTube following of over 6 million users, this has been said to have the potential to be a new and significantly attractive news outlet for young people. 

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