The Latest Insights from International Online Marketing
Buzzfeed has launched in Japan, making the country the eleventh international market that Buzzfeed has entered.
In a mutually beneficial agreement, Buzzfeed will provide content to Yahoo Japan, and Yahoo Japan will drive traffic to Buzzfeed’s site.
Buzzfeed is a news and entertainment site that specialises in publishing fun and sharable articles, often in the form of lists.
It hopes that its partnership with Yahoo Japan will give it an edge over its competitors. Yahoo Japan is one of the most popular online portals in the country, with 88% of Japanese internet users using the site.
It faces stiff competition in the Japanese market, where local sites Virates and Curazy are already well-established.
45% of Buzzfeed readers are from outside the US, with the launch in Japan set to push this up even higher.