29 July 2015.
Businesses in Brazil are embracing content marketing, according to research by Rock Content.
Around 70% of companies from sectors ranging from ecommerce to manufacturing to marketing said that they engaged in content marketing.
Most respondents said they currently only spent a small portion of their budgets on content marketing, usually less than 25%, but 70% said they would increase the amount of money they spent on the technique over the next year.
Facebook was the most popular channel for content distribution, followed by company blogs. Twitter was a less popular distribution platform, being used by less than 50% of businesses questioned.
Most businesses published a few pieces of content per month, although 16% were much more active, saying they published over 20 pieces of content per month.
An increase in site traffic was the most commonly cited measure of success, followed by sales figures and conversion rates.