Brits Choose Different Devices Depending On Activity

The study looked at smartphone and desktop use in UK adults

British internet users are choosing their devices based on what activity they plan to do. A survey from Verto Analytics has shown that different online activities bring with them clear device preferences. 5,000 British adults were questioned for the survey, with the results showing that when it came to health and fitness needs, smartphones were used 82% of the time, whilst desktop was used 84% of the time when it came to technology. The rest of the top five activities on smartphone were lifestyle, sports, cars and travel, whilst desktop's top five activities were technology, government services, photo services, online tools and news. Verto Analytics' CEO said that “media owners and advertisers must adapt their offering or behaviour to more accurately reflect how people are most likely to be visiting them”. 

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