British Professionals Prefer Email For Marketing

The Latest Insights from International Online Marketing

British professionals prefer to be contacted via email more than any other method, according to research by Adobe. A staggering 63% said that email was their preferred medium for brands to get in contact with them, with physical mail coming in a distant second place with just 20%. Social media, app and text message came third, fourth and fifth respectively, with just 5% of British professionals saying they favoured these contact methods. The British love affair with email is well-documented. Research by Movable Ink revealed earlier this year that reading emails was the most common activity for UK internet users. Almost 80% said they’d checked their emails in the previous 3 months, with visiting websites for personal interests coming in second place with around 70%. 

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