The Latest Insights from International Online Marketing
Research by E-bit and Buscapé has revealed how many Brazilians engaged in ecommerce as part of their Christmas shopping.
Brazilians spent 7.4 billion Brazilian reals online over the Christmas period, equivalent to 1.8 billion US dollars.
9.3 million Brazilians went online to do their Christmas shopping in 2015, an increase of 17% on Christmas 2014.
Mobile commerce also saw strong growth, with 14% more people engaging in mobile shopping compared to the previous year.
Brazil has an internet population of 108 million people, equivalent to 53% of the population.
The Brazilian ecommerce market is worth an estimated 20 billion US dollars annually and is growing rapidly at a rate of 24% per year.