Brazil: A New Frontier For Yandex

Melissa McDonald from Yandex joins us to discuss how the Russian company is starting to expand into South America...

Yandex in Brazil

When you hear Yandex, you think Russia, maybe Belarus or even Turkey – but likely not Brazil. The search engine is finding itself in the position of many of its own clients, as it attempts to develop a presence and customer base in Brazil. Melissa McDonald joins us to share why and how they selected this market and how they're using digital channels to grow there.

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