A survey across both the UK and the US has shown that mobile phone users have a largely positive perception of brands that use emojis. In fact, 72% of respondents thought that brands using them were either fun, normal, relatable or even professional. The survey, which was conducted by Appboy, looked at consumers aged 14 or over and their attitudes towards emoji activity from brands. One section of the survey picked up on a substantial recent increase in the amount of brands using them on various platforms. It was noted that whilst in June 2015 brands sent 145 million emojis out on social networks and other mobile messages, this number rose to 814 million in June of this year; an increase of 461%.