Brands In China Embrace Live Streaming

47% of China's internet population watches live streams

And finally, brands in China are embracing live streaming as a content marketing strategy, according to research by AdMaster. 37% of marketers targeting the country are planning on working with hosts of live streaming platforms this year. Live streaming is very popular in China, with 344 million, or 47%, of China's internet population watching live streams. The majority of these viewers are young, with over three-quarters of viewers being aged under 36.

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