The Latest Insights from International Online Marketing
The smartphone company BlackBerry is to launch a mobile payments service in Nigeria.
BlackBerry users in the country will soon be able to send money and airtime to one another using BBM.
A spokesperson from the company commented on the launch, saying: “BlackBerry has partnered with Interswitch Ltd, Nigeria’s largest payment processor, to enable any Nigerian to transfer money or airtime within BBM, as simply as they transfer photos or files.”
BlackBerry has already launched mobile payments services in Canada and Indonesia.
With falling popularity in many countries, it is focussing its attention on emerging markets. It is not doing this indiscriminately, however, having recently pulled out of the emerging Pakistani market following a disagreement with the Pakistani government over user privacy.