Bing Launches Expanded Device Targeting For Search Ads

Advertisers can make bid adjustments by device type

Bing has recently announced that it plans to launch a new feature for search ad campaigns called Expanded Device Targeting. According to a post on its blog, the new tool is designed to “give advertisers more control in their audience targeting strategy”, by allowing the advertiser to set their “individual bid adjustments by device type”. The devices that will be affected by the new tool will be desktop, mobile and tablets, and will offer larger ranges of adjustments for all device types, even allowing companies to completely opt out of advertising on mobile devices, for example. Bing stated that the reason behind the introduction of the Expanded Device Targeting tool was user feedback concerning lack of control of bid adjustments in the past. The move comes around 10 weeks after Google launched its own Smart Bidding feature, allowing advertisers to adjust their settings depending on device. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

I would like to receive emails from Webcertain

Please note that:

  • You can edit your preference and unsubscribe at any time
  • Webcertain does not share or sell your data

Individual BASIC

Free

Quizzes,eLearning,eLearning Course
2 per month
Language Guides,How To Guides,Country Guides
2 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Benchmarks,Lists
5 per month
Video Briefings,Catch Up TV
10 per month
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Tools,Webcertain Events
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Quizzes,eLearning,eLearning Course
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Benchmarks,Lists
Not Available
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Tools,Webcertain Events
10 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Quizzes,eLearning,eLearning Course
Unlimited
Language Guides,How To Guides,Country Guides
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Benchmarks,Lists
Unlimited
Video Briefings,Catch Up TV
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Tools,Webcertain Events
Unlimited
Subscribe