Baidu Unveils Augmented Reality Platform DuSee

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Baidu has unveiled its own augmented reality platform, DuSee, that will allow mobile users in China to use the technology on their current devices.Whilst it also revealed its plans for AR moving forward, which included integrating it into its flagship apps, Baidu’s plan is to allow hundreds of millions of users to access it immediately.In a statement, Baidu’s Zeng Hua said that the move would be “quickly bringing AR to a huge population”.Also seemingly referencing the popularity of Pokémon Go, it was added that whilst “AR apps today work by ‘pasting’ a cartoon on top of the camera image”, Baidu’s next generation of augmented reality would “use AI to understand the 3D environment, and create virtual objects” that then would appear on users’ devices.

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