Baidu To Launch Indonesian Mobile Ad Platform

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The Chinese internet giant Baidu has revealed further details about how it intends to conquer the Indonesian market. It has announced that it intends to launch a mobile advertising platform in the country to help app developers using its app store MoboMarket get more users. MoboMarket launched around 18 months ago. During that time, it has attracted 4 million monthly active users and half a million apps. Travel, gaming and children’s apps are the most popular apps in the app store, with social media apps lagging slightly behind. The advertising platform is due to be launched this month although an exact date has not yet been announced. Baidu revealed earlier this year that it would focussing on a mobile-centric strategy in Indonesia, saying that it would primarily be pushing its app store MoboMarket, its internet speed booster and battery saver apps, and its O2O services in the country. 

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