The Latest Insights from International Online Marketing
18 August 2015.
The Chinese search giant Baidu has invested 100 million US dollars in the laundry app Edaixi.
The app allows users to book a time for their dirty laundry to be collected and pay for the cleaning.
It is Baidu’s latest investment in the Chinese online-to-offline market.
Online-to-offline services are those which allow users to do a real-world activity online, such as taxi-hailing and ticket-booking apps.
Baidu has been investing heavily in online-to-offline services in response to the increasing proportion of Chinese users accessing the internet from a mobile device.