Baidu Invests $100 Million in Laundry App

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18 August 2015. The Chinese search giant Baidu has invested 100 million US dollars in the laundry app Edaixi. The app allows users to book a time for their dirty laundry to be collected and pay for the cleaning. It is Baidu’s latest investment in the Chinese online-to-offline market. Online-to-offline services are those which allow users to do a real-world activity online, such as taxi-hailing and ticket-booking apps. Baidu has been investing heavily in online-to-offline services in response to the increasing proportion of Chinese users accessing the internet from a mobile device.

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