The Latest Insights from International Online Marketing
10 August 2015.
BBC Worldwide is expanding into India.
BBC Worldwide has partnered up with Tata Sky to launch a video-on-demand service in the country.
There will be a BBC-branded section on the Tata Sky website which will offer British television dramas on both a free-to-access and subscription basis.
It is not the only international company to have entered the Indian video-on-demand market. Amazon recently launched Amazon Prime in the country, and plans to launch Amazon Instant Video in the country later this year.
The Indian online market is growing rapidly, with research by ASSOCHAM and PWC predicting that online annual spending in the country will grow by 67% this year alone.