A study by Roy Morgan Research has revealed that tickets to shows, the cinema and events were the most popular items bought on ecommerce sites in Australia last year.
Travel tickets and accommodation were the second most popular items, followed by women's clothing and books.
Australia is a mature ecommerce market, with a digital buyer penetration rate of 79%.
The Australian ecommerce market was worth 19 billion US dollars last year, with this figure expected to rise to almost 21 billion US dollars this year to account for 6.3% of all retail sales in the country.Â
