Australian Retailers Offer Poor Mobile Experience

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Research by Episerver has revealed that many Australian retailers are failing to provide a good enough mobile experience to their customers. The study examined the mobile offerings of Australia’s top 20 retailers and found that the average Australian retailers’ score was just 34%, significantly lower than all other countries studied. Around half of the Australian retailers didn’t have both iOS and Android apps, something that is undoubtedly holding them back in an increasingly mobile-centric era. A whopping 96% of Australians have a smartphone, with two-thirds reporting that they had bought something using a mobile app. Almost half, 46%, said they would be put off from buying from a company that had a poor mobile experience. A spokesperson from Episerver commented on the findings, saying: “Given the boom in mobile and tablet adoption across the region, it’s a shame to see so many Australian retailers still not maximising the use of these technologies to benefit their businesses.” 

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