App User Acquisition Now Cheaper Than Ever

APAC and LATAM regions feature high install-to-registration rates

A survey on the trends of mobile shopping in 2017 has found that the growing mobile market is impacting the ease at which app users can be acquired. By looking into nearly 5 million app installs, Liftoff was able to collect data showing that users acquired in September cost almost 30% less to acquire than the previous year, with the month signalling the start of holiday shopping in Western markets. It was also found that whilst North Americans were the least likely to register for a new app, perhaps due to oversaturation of the market, a high number of those who did register converted into an in-app purchase, with 17% doing so compared to the worldwide 8.6% average. The report also highlighted the high install-to-registration rates for apps in APAC and LATAM.

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Video Briefings,Catch Up TV
10 per month
Language Guides,Country Guides,How To Guides
2 per month
eLearning,eLearning Course,Quizzes
2 per month
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
Not Available
Subscribe

Individual PREMIUM

£25

per
month
Cancel Anytime
Video Briefings,Catch Up TV
Unlimited
Language Guides,Country Guides,How To Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Tools,Webcertain Events
Not Available
Lists,Benchmarks
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Access to Customised courses and Examinations.
Not Available
Attendance at Webcertain.TV Connect Events per year
1 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users12.00
Video Briefings,Catch Up TV
Unlimited
Language Guides,Country Guides,How To Guides
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
Tools,Webcertain Events
Unlimited
Lists,Benchmarks
Unlimited
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Access to Customised courses and Examinations.
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Subscribe