The Latest Insights from International Online Marketing
10 September 2015.
Android has just overtaken iOS as the most popular smartphone operating system in Australia, according to research by Telsyte.
54% of smartphones sold in the first half of this year ran on the Android operating system, compared 41% which were running on iOS and the remaining 5% being Windows Phones.
Australian consumers have traditionally been huge Apple fans, with iOS penetration in the country being the second highest in the world, coming behind only Japan.
The recent decline in popularity may therefore be worrying for Apple, especially when coupled with the fact that 10% of Australian Apple Watch owners have admitted to no longer using the devices.