The Latest Insights from International Online Marketing
Amazon will start selling food from Morrisons to customers in the UK.
It makes Morrisons the first UK supermarket to form a partnership with an ecommerce site.
Amazon users in London, Manchester, Liverpool, Birmingham and Newcastle will be able to order Morrisons food using Amazon’s Prime Now and Pantry services.
Amazon and Morrisons hope that it will increase online grocery shopping in the UK. Last year, online accounted for just 7% of all grocery sales.
The UK has a digital buyer penetration rate of 88.2%, the highest in the world.
In 2015, the B2C British ecommerce market was worth a staggering 123 billion US dollars.