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The ecommerce giant Amazon has opened Diwali stores on its US and UK sites to cater for the large numbers of Indian immigrants in the countries.
Indian sellers will now be able to sell their products on the Diwali stores targeting the two countries, with an Amazon spokesperson saying that India has the potential to become a great exporter on the platform.
Online shoppers in India are expected to spend around 8 billion US dollars on ecommerce sites over the Hindu holiday season, with Hindus in the US and UK also predicted to spend a significant amount of money on gifts bought online.
Dried fruits, sweets, clothes, jewellery, watches, electronics and artwork are common Diwali gifts.