And finally, Amazon has announced that it is looking at the implementation of personalised video adverts.Whilst Amazon's personalised static adverts are common on third-party sites, Graeme Smith, Managing Director at Amazon Development Centre, said that the customised videos had already been on the internet.He added that Amazon was working hard to make sure that the technology did not seem too personal and that it was looking to incorporate it into any platform where video could be viewed.Whilst this is a new step for Amazon, personalised video ads have been used in the past by Cadbury, or Nike who targeted runners of a Paris race last year with videos that displayed their finishing times.
