Amazon Cross-Border Ecommerce Booming in China

The Latest Insights from International Online Marketing

20 August 2015. The global online ecommerce site Amazon has reported that cross-border ecommerce sales out of China have doubled in the first half of this year alone. Chinese merchants are able to sell their products to customers in 185 countries through Amazon’s Global Selling platform. Chinese exports generated a staggering 51 billion US dollars last year, an increase of 44%. The latest figures showing a 100% increase in the 6 months of this year alone show that cross-border ecommerce in China is quickly hotting up. Amazon faces stiff competition in the Chinese ecommerce market, however, with local giants Alibaba and JD being the dominant ecommerce sites in the country.

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