Almost Half Of UK Online Transactions Via Mobile

65% of mobile transactions took place via an app

A report by the digital marketing company Criteo has revealed that up to half of all the online transactions made in the United Kingdom are made on mobile devices. The survey, which took into account purchases through the first quarter of 2016, showed that with 49% of all e-commerce transactions being made through mobile, UK consumers are becoming increasing reliant on their phones and tablets for researching and purchasing items. Another key statistic that came from the recent study was that of the transactions made on mobile, 65% of them took place through an app, as opposed to a web browser. It is noted by Business Insider that the availability of new click-and-collect services in larger cities could be a factor that is pushing the growth of m-commerce in the country. 

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