Alibaba Buys Stake In Groupon

The Latest Insights from International Online Marketing

The Chinese internet giant Alibaba has bought a 5.6% stake in the coupon and discounts company Groupon for over 100 million US dollars. In a statement, Alibaba said that it would share its expertise about the Chinese market with the coupon company. This may help to revive Groupon, which has been struggling in recent years, and shows that it is not giving up. Groupon has recently pulled out of several European, Asian, Latin American and African markets due to sluggish growth. Groupon allows users to get discounts using their smartphones. 

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