2 September 2015. The telecoms company Airtel Kenya has been named as the number one Kenyan social media brand by the African Brand Index. The African Brand Index studied the social media activities of top Kenyan brands by looking at dozens of metrics including positive brand perception, engagement, and community growth. In particular, Airtel Kenya was praised for its customer service, including its fast response time when it came to answering customers' questions. A spokesperson from Airtel Kenya commented on the news, saying: “Our success in social media is driven by the value we place on customer satisfaction… The evolution of social media is truly an excellent tool to create a community where we can engage our customers to improve customer satisfaction, loyalty and value.”
