The Latest Insights from International Online Marketing
28 September 2015.
Social media preferences vary dramatically between age groups in Indonesia, according to research by Dwi Sapta.
For children aged 13-15, Facebook, WhatsApp, Line and BBM are most popular. The young teens use Facebook and Line mainly for games, with WhatsApp being the preferred method of private communication rather than text.
The popularity of BBM is mainly due to the fact it is automatically installed on Blackberry, rather than the app per se.
Amongst teenagers aged 16-18, Facebook becomes less popular, with Line and Twitter becoming the new networks of choice as a thirst for up-to-date information emerges.
Amongst young adults aged 19-25, Line, WhatsApp, Path and LinkedIn are the favourite social networks. The appearance of the professional network LinkedIn reflects the fact this is the age when many people get their first jobs.
Amongst older adults aged 25-44, Facebook re-emerges as a top social network, with WhatsApp and LinkedIn remaining popular.