Africa Requires A Whole New Marketing Strategy

The Latest Insights from International Online Marketing

Companies targeting Africa need to adopt a different strategy to other markets, as people in the African continent are leapfrogging some technologies and going straight to others. Many African countries have gone straight to cloud computing and wireless internet connections, allowing for rapid growth and allowing companies to escape the constraints of sub-optimal infrastructure. The news comes as Africa Internet Group announces that is has raised 326 million US dollars in funding, putting its value at over 1 billion US dollars, making it Africa's first unicorn company. It plans to use the money to expand its ecommerce site Jumia. 

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