How you target your ads is a vital part of your online advertising strategy. If you get the targeting right and get your ads in front of the right people at the right time, you will greatly boost the chances of those ads leading to conversions. However, there is some confusion amongst manufacturers about what kind of targeting produces the best results, i.e. whether to go broad or narrow. This guide will explain which targeting options are most suitable for different types of online advertising campaigns in the manufacturing industry. From reading this guide, you will learn:
Whether you are just getting started with online advertising or if you want to improve your existing efforts, this guide is a must for any manufacturing company wanting to ensure they are targeting their online ads in the most effective way possible.